Online resources abound with knowledge regarding content marketing, ranging from comprehensive manuals that cover every part of the process to entertaining lists of companies that are successfully utilizing it.
When you are marketing to other marketers, it is simple to attract their interest and attention through content. Being a fantastic company like Tesla or Uber makes it simple to gain attention. But what if your company isn’t exceptional? What if you’re, at best, average and, at worst, a bit boring? This does not imply that you should stick to conventional marketing strategies.
There’s no reason to disregard content marketing as a possible sales channel if your company isn’t a megastar brand such as Apple or Red Bull. You can accomplish this with the appropriate plan and method. The trick is figuring out how to make your “boring” business more interesting, at minimum to the audience that will read and react to your material.
You can apply the three strategies we’ve given here to make content marketing effective for your boring company. Before you write off your business as being too dull or conventional for content marketing, try all three, whether you’re looking for traffic, backlinks, social activity, or direct sales.
Put all of your energy into assisting individuals who require you
That you’re in charge of the company’s digital marketing and you work for an accounting company that specializes in assisting small businesses with debt management. About what would you write? There’s no chance of getting the attention of the establishment media because you’re not developing ground-breaking new technology such as Tesla or Apple. Individuals will rarely share your stuff because of the incredibly private service you provide.
Boring businesses should concentrate on writing for the limited audience of people who, frequently, and desperately need their assistance rather than approaching content marketing the way a company with broad, popular appeal would by writing for the largest audience possible.
Make a list of the most frequent inquiries you get from clients and prospects to get this process started. Every article and blog you write as a component of your campaign will be centered on these questions. Once you’ve created a list of inquiries, use the Google AdWords Keyword Planner to look into the search volume for associated keywords. This will show you how many people could potentially read each blog article of yours each month.
Every business can adopt this strategy. Start by compiling a list of the inquiries you currently receive from prospects and clients. Then, confirm that people require the responses to these queries. If they do, respond to them so you can contact people who need you.
The only individuals who find your business dull are those who don’t need you. You stop being uninteresting if you help someone out or provide them with helpful information. If you write for those who need your assistance, you’ll soon realize that you have a very interested and valued audience.
Identify and discuss your company's entertaining, interesting, or motivating qualities
Your business, however dull it may seem to you, is probably much more exciting than you realize. Every company has a quirky, interesting, or motivational side that, if found, may be a valuable resource for your content marketing initiatives.
Do you back a noteworthy movement or cause? If so, include it as one of your content marketing’s main points of attention. Participation in a charitable or nonprofit purpose can make a “boring” firm stand out as a source of social advancement.
Talking about the people you’ve benefited is one of the simplest methods for making your uninteresting business more accessible to a large audience. If your company offers a service that resolves issues, you should produce a case study outlining how you assisted a particular client or customer.
The secret is to concentrate on the select few features of your company that are interesting, special, or motivating rather than the numerous uninteresting ones. Once you start employing this strategy, you’ll soon realize that many supposedly amazing companies are just as ordinary as yours.
No matter how uninteresting it may seem, every company has a distinctive, amazing, and motivational aspect that is ideal for content marketing. Once you identify yours, make it the center of your content marketing efforts, and you’ll see a noticeable improvement in results right away that you can measure.
Use useful tools to promote your business rather than written content
A common error is to equate content marketing with written content. It’s a pretty common error to make because we often identify content with publications, blog posts, and infographics. In reality, content goes well beyond printed words. Your content marketing strategy could be based on informative Videos that your clients recommend. It might be based on user-friendly websites that walk your target market through a certain procedure.
Building valuable products that benefit your target audience is one of the finest ways to use content marketing to promote your “boring” business. Internet resources are wonderful content marketing resources for companies that offer solutions. They are made for sharing because they offer useful information in response to user input. They also aid in the production of leads by drawing in a particular, highly motivated user.
Any effective piece of content should aim to provide solutions to issues and questions. If the core of your company’s mission is to assist customers with a particular issue, you might want to use tools and resources in your content marketing campaigns. You’ll not only draw readers and encourage social sharing, but you’ll also produce real leads from those who discover your online resources using Google Search.
Final Thoughts
No matter how dull your industry may appear to others, there are still people who are interested in learning more about you. You may connect with them through quality content.
You can turn your company from dull to intriguing and produce social activity, links, and organic leads through your efforts in content marketing by concentrating on the appropriate audience, communicating with them effectively, and posting the appropriate type of material.
Even so, your line of work isn’t as boring as you might imagine. If you ask the proper questions and talk to the appropriate people, you’ll soon realize that your company is much more fascinating and impressive than you might have initially imagined.
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